Anna Torres is an associate professor at Universitat Pompeu Fabra and a BSE Affiliated Professor.
Publications
Joana Cesar Machado, Leonor Vacas De Carvalho, Anna Torres and Patrício Costa
Brand Logo Design: Examining Consumer Response to Naturalness
Journal of Product & Brand Management, Vol.24, No 1, 78--87, January 2015, 10.1108/JPBM-05-2014-0609
Valentyna Melnyk, Marco Giarratana and Anna Torres
Marking Your Trade: Cultural Factors in the Prolongation of Trademarks
Journal of Business Research, Vol.67, No 4, 478--485, January 2014, 10.1016/j.jbusres.2013.06.003
Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó and Peter Verhoef